American Airlines – Safety Video

How do you create an airline safety video that passengers will actually want to watch? Fill it to the brim with elaborate choreography, surprising and magical nuances, and style, style, style. Then score the whole thing to a custom music track that samples the sounds of the airport and aircraft. I was proud to lead this enormous project down the runway – from preproduction to edit.
And see how it all came together below.
Back to Top