It was only five weeks from when our CEO and CCO said "YES, WE CAN DO THIS" in the executive offices at PG&E until we were on air and online with this campaign. A campaign that captured the specific moment when our energy comes together with our customers' to create something truly special. 
And the best part? After the campaign ran, PG&E saw a 37% lift in customer favorability – the highest they had ever seen.
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